Our Story
Our Story
In 1994, our founder, Eric Buchfink, and a dedicated team of associates opened the first Mattress Mattress® store in Red Deer, Alberta, with one simple mission: to offer better sleep solutions that prioritize your health and well-being.
Our Founder’s Dream
Our founder's vision was bold: to go where no mattress store has gone before!
We Care About Your Health
From day one, we’ve been committed to making sure you sleep better and live healthier. We’ve always been eco-conscious, health-focused, and wellness-oriented.
In 1994, chemical fabric protection on mattresses and upholstery was the norm. While other retailers pushed chemical-laden protection products, we stayed true to our values and refused to join the trend. Instead, we encouraged our customers to use untreated mattress pads and wash them regularly in hot water to reduce dust mites and pathogens … all to protect their health.
Today, foams in all our mattresses come with prestigious certifications, including CertiPUR-US®, GOLS, GOTS, and OEKO-TEX®, ensuring the highest standards for safety and health. If you suffer from asthma, allergies, or other respiratory conditions, look for these certifications to ensure your mattress is free from harmful chemicals and irritants.
CertiPUR-US® Certified Foam Ensures the Following Standards Are Met

- No ozone depleters
- No PBDEs, TDCPP, or TCEP flame retardants
- No mercury, lead, or heavy metals
- No formaldehyde or phthalates
- Low VOC emissions for better indoor air quality
The Beducation® Movement
In 1997, we coined the term “Beducation®” to empower consumers with knowledge about the best sleep products for their needs.
It’s more than just about mattresses; it’s about finding the perfect fit for comfort, support, reduced joint pain, sleep interruptions, temperature issues, and more.
No matter where you buy a new mattress, adjustable bed, or sleep accessories, a Beducation® will help you make a more informed decision, and best of all, it’s completely FREE!
No Pressure, Just Comfort
When you visit us, you’ll never feel pressured to buy. We believe shopping for a mattress should be stress-free. Take your time to try out as many mattresses and adjustable beds as you like. Our Google reviews speak volumes about our approach!
We Carry Inventory
We believe in offering instant gratification. That's why we stock our best-selling mattresses in popular sizes like Queen, Queen RV, and Twin Extra Long at every store. See them, feel them, try them, fall in love and take one home today!
Giving Back: matts4kids
In 2004, we launched a “matts4kids” donation program to help children in need. After women’s shelters stopped accepting used mattress donations due to concerns over bed bugs, we decided to step up and donate brand-new mattresses to not-for-profit organizations. Since then, we've donated thousands of mattresses to help those in need.
Leading the Way in Hygiene and Safety
We’ve always been committed to keeping you safe and comfortable.
In 2009, we introduced disposable pillow napkins into our Beducation® program, to reduce the spread of pathogens when testing mattresses, a practice that others only adopted years later due to COVID-19.
In 2010, we introduced our “Factory Fresh” guarantee. When you buy from us, you’re getting a brand-new, factory-fresh mattress, free from viruses, bed bugs, dust mites, smoke, perfume, or any other contaminants.
And in 2020, in response to COVID-19, we introduced additional hygienic measures, including full-body disposable waterproof mattress protectors and optional by-appointment shopping. Even as protocols relaxed, we’ve continued these practices because we believe they’re the right thing to do.
No Gimmicks, Just Honest Pricing
We've always believed in honest, transparent pricing, so no price games like hotel buys, mismatch sales, or other questionable practices.
We’re shoppers too, so we continuously monitor the market to ensure our prices stay competitive. And in the rare event you find a lower price elsewhere, we’ll beat it by 5% … even if it’s online!
More Than Just Mattresses
In addition to our great prices, we offer:
- Flexible financing options, including our No Turndown, No Interest plan
- FREE local delivery and setup for orders over $1,000
- A wide selection of advanced sleep products to improve comfort, support, and overall sleep quality
- FREE massages on our adjustable beds … come in and unwind … lol
Come Get Your Beducation®
Our founder and team are all proud Canadians, and we’re here to help you sleep better every night!
We know mattresses® and adjustable beds … and you will too!